PSN Europe: View From The Top: The PR Guru
An interesting new interview with, Toyah’s former PR person, Judy Totton.
Getting the right publicity for concert tours and festival appearances is a skill, and, despite the open internet field provided by Facebook and Twitter, some directed guidance and good old common sense remain valuable assets
Who are you?
Judy Totton of Judy Totton Publicity. I’m based in London and work in the UK, though I do have media contacts overseas. I promote big events, charity shows, companies and theatre, as well as artists releasing albums or touring. Some of my current clients are Bill Wyman, who has just released his first UK solo album in 33 years, Joan Armatrading on her last big world tour, Andy Fairweather Low and his band The Low Riders, Joe Brown and Paul Brady. I’ve represented many artists from all genres over the years and been involved with big festivals including Blenheim Palace and 11 years of Castle Donington Monsters of Rock.
How did you end up where you are now?
I started out in music publicity at Magnet Records. After two years there I joined CBS where I worked with a wide variety of artists from The Jacksons to ABBA, with John Cooper Clarke, The Only Ones, The Vibrators and many more in between. By the late 1970s Epic records was being split away from CBS and a lot of internal changes were happening. I wasn’t sure what to do, and it was artist agent Ian Flukes who suggested I set up my own company.
That was 1979. John Cooper Clarke and The Only Ones came with me and within a month I was approached by Status Quo. Toyah soon followed and then Haircut 100 and Orange Juice. From there I never looked back.
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