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FSB Leicester Conference 2013: Toyah Willcox Speech

March 26th, 2013

Toyah Willcox, singer, actress and author

‘Fluidity and adaptability essential for business success.’

Toyah spoke passionately about her experiences in show business from a woman’s perspective. She focussed on the need to constantly adapt her image to maintain longevity and success.

Toyah described herself as a small cottage industry. She spoke about the changes in show business during an eventful thirty five year career. In particular, Toyah believes that the power of social media such as twitter and you tube, has allowed her to cultivate numerous images for significantly less money than would have been the case many years ago and that this power should be harnessed by micro firms.

• Continue reading at the FSB website.

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